The Tank digital team were tasked with generating leads for Orangetheory Fitness (OTF) Derby and Altrincham fitness studios using a targetted automation campaign over three months. This involved creating a data capture content piece in the form of a Heart Health Quiz, which sat outside of the OTF brand, but still related to the general topic of health and fitness.
Working in partnership with our sister agency, Tank, Warbox assumed an overarching design responsibility for brand direction. We needed to ensure that there was both a continuity in visual communication and a subtle acknowledgement of the OTF brand across the campaign. We produced a series of downloadable Heart Health Guides, which would be presented as an output of a heart health quiz. The guides needed to align with the brand values of OTF, without being directly associated with it, and needed to be individually branded, to reflect each respondents’ answers to the quiz, thus appearing unique to each participant.
This was not a ‘get member’ initiative. The six guides were required to act as the persuading factor in setting realistic personal health targets and goals. They outlined the changes in what people ate and how they currently exercised that could be employed, no matter what their circumstances, to better their lifestyle and achieve a healthy heart. Want to know more, drop us a line firstname.lastname@example.org
- Lead Generation
- Data Capture